Digital Marketing

Digital Marketing is a curation of all marketing activities carried out in the digital space to market a product or service. It not only includes online marketing activities but also some traditional activities. To view online marketing activities as a separate entity from all other marketing activities is not advised. A great marketing campaign is a combination of both worlds. Here we list the 4 different types of digital marketing activities.

To further elaborate on “Digital Marketing“,

it encompasses 4 most important digital marketing types that play a crucial role in any business. It is very important to not focus on just one type of digital marketing technique. The most prosperous digital marketing strategies use a multi-channel approach.

Content Marketing

Content marketing is the art of using a storyline with valuable information that translates to brand building and awareness among your target audience. The effects of content marketing are long term and your target audience are primed with information to take a profitable action. The key to an effective content marketing strategy is to build relationships with the target audience rather than posing.

Content marketing aims at

building relationships with potential customers and becoming a partner rather than an advertiser. It means content marketing is often used in inbound marketing strategies through a content strategy that focuses on providing value to the target audience with content.

Search Engine Optimization (SEO)

SEO is the process of using organic tactics to rank high on search engines. It is a natural way of generating traffic to your website from the search engine results page. It doesn’t stop with just driving traffic to your website but it also has a part to play in converting these traffic into quality leads.

SEO is often grouped under three categories as listed below:

• On-Page SEO
• On-Page SEO
• On-Page SEO

Social Media Optimization(SMO)

Social Media Marketing is the process of gaining traffic or attention from social media sites by posting content relevant to your target audience. Some of the popular social media sites include Facebook, Instagram, Twitter, YouTube, LinkedIn, Reddit, and Snapchat.

Each platform has its own set of rules to market your product or service, and it requires a unique approach and strategy. Your blog content may be ideal for one platform, a simple picture will help you reach a wider audience in another platform. Also, there are platforms where only video content works. It’s important to identify your audience and create content accordingly. The immense growth of social media marketing shows that B2B companies have shifted from broadcast media to social media platforms like LinkedIn to market their service or product.